Case Study · Tennis Recruiting

21 Colleges in Days.
How a $97 Profile Changed
Everything for Ava Cortez.

She shared it once on Facebook. Twenty-one colleges and universities expressed interest in speaking with her. Here's exactly what we built — and why it worked.

1580 Creative LLC
May 2026
5 min read
Tennis Recruiting
21
Colleges Expressed Interest
1
Facebook Post
$97
Total Investment

The Problem Every Recruit Faces

Ava Cortez is a talented tennis player from El Paso, Texas. Strong UTR. Competitive record. Real academic credentials. The kind of athlete college coaches are actively looking for.

But here's what most families don't realize: coaches don't go looking. They evaluate what's put in front of them. And what was in front of coaches before Ava's profile? Nothing. A name in a database alongside thousands of others.

Ava's story is the same story playing out for tens of thousands of college-bound athletes every single year. The talent is there. The work is there. The professional, story-driven presentation that makes a coach stop scrolling and pick up the phone — that part's missing.

92%
of college coaches research athletes online before making contact. Most recruits give them nothing to find. A PDF. An old tournament bracket. A blurry action shot on a parent's Facebook page.

What We Built

Ava's family filled out our intake form — about 20 minutes of their time. From there, our team built a professional athlete profile page at her own permanent URL. Not a listing in a database. Not a PDF. A real page — her story, her stats, her voice — that a coach could open on any device and immediately understand exactly who Ava Cortez is.

A real bio written from her intake answers — origin story, what drives her, her proudest competitive moment
UTR and USTA ratings displayed prominently with direct verification links
Season stats, match record, and skill assessment
Professional photo gallery — action shots and portraits
Recruiting section with target schools and a one-click coach contact button
One-tap share link — works by email, text, LinkedIn, or social
AC

Ava Cortez

Eastwood HS · Class of 2027 · El Paso, TX · UTR 4.39 · GPA 3.0

View Ava's Full Profile ↗

One Post. 21 Colleges.

When Ava's profile went live, her family shared it in a single post — to a Facebook group for prospective college tennis players. No ad spend. No recruiting service. No mass email blast to coaches.

Twenty-one colleges and universities expressed interest in speaking with Ava.

Not because anything about her talent changed overnight. Her UTR didn't move. Her match record didn't update. What changed was that for the first time, anyone who clicked a link could immediately understand her complete story — professionally presented, easy to read, and built to turn a curious coach into an interested one.

The profile did the talking before we ever picked up the phone. Coaches could see everything — her stats, her story, her goals — before we said a word. — Ava's Family

Why It Works

College coaches are busy. They evaluate hundreds of recruits every season. When they land on a well-designed profile that immediately tells them who an athlete is, where she's from, what she's ranked, what drives her, and how to reach her — they respond.

When they get a PDF or a vague social media post? They move on.

The 1580 Creative profile works because it respects the coach's time. Everything they need is on one page, professionally presented. The bio is real — written from Ava's own words. The stats are verified with live links. The share button means it can be forwarded from one coach to another in two seconds.

48
Hours from intake form to live profile. Ava's family filled out the form, we built the profile, and it was published and shareable within two days.

What This Means For Your Athlete

Ava's result isn't a fluke — it's what happens when a talented athlete is finally presented the way she deserves to be. The recruiting process is competitive, but most recruits are showing up to it underprepared. A professional profile isn't an advantage anymore. It's the baseline.

The question isn't whether your athlete has the talent. The question is whether coaches can see it — clearly, professionally, and immediately — when they go looking.

For $97, one-time, we make sure the answer is yes.

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